Partnering with PNS allows your organization to penetrate media markets that are often overlooked, ensuring your message resonates with communities that traditional outlets may not reach. PNS has cultivated relationships with local outlets nationwide, including those in rural and conservative communities. Their stories are trusted sources of news for a wide array of outlets, such as Christian radio, country music stations, and conservative talk radio. This means your organization's message can reach audiences that might not engage with mainstream media, broadening your impact. Let's schedule a time to talk about your needs.
By partnering with PNS, your organization can support journalism focused on specific issue areas, ensuring that communities understand how these topics affect their lives. This collaboration helps bring attention to critical issues that might otherwise receive limited coverage. PNS provides detailed media tracking reports, allowing your organization to see the scale and reach of the journalism beats you have supported. This transparency ensures you understand the impact of your investment in public interest journalism.
The number of newspaper deserts is growing, and radio is a major source of information. In 2022, 82% of Americans ages 12 and older listened to terrestrial radio in a given week.
Trust in national media is dropping, especially among conservatives, while according to Pew, 82% of Americans follow local news closely.
More Americans trust local news—but that’s where high quality reporting is most often in short supply.
Join the AARP, the Annie E. Casey Foundation, the Carnegie Foundation, and more than 250 other members in supporting the work of PNS.
